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Reed Holden

A world-class pricing expert and co-founder of Holden Advisors, Reed helps companies worldwide in a broad range of industries create go-to-market strategies that drive price leadership and profitable growth. He is an enthusiastic and persuasive advocate of the Value DisciplineSM, a process he pioneered to help companies in highly competitive markets optimize their marketing programs. As a change agent, he helps business leaders put these strategies into action by instilling pricing confidence across their organizations and within the executive ranks.


His latest book — Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table — provides a practical framework and compelling examples for his presentations and keynotes. Co-authored by Reed and Mark Burton, the book converts a wealth of quantitative research into highly practical ideas that give sales, marketing, finance, and pricing leaders an actionable road map for working together to outperform the competition. Reed also co-wrote the 2nd and 3rd editions of The Strategy and Tactics of Pricing, as well as “Profitable Pricing: Guidelines for Management.”

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Cover Image
ISBN: 9780470197578
Availability: Usually Ships in 1-5 Days
Published: Wiley - March 1st, 2008

Bad pricing is a great way to destroy your company’s value, revenue, and
profits. With ten simple rules, this book shows you how to deliver both
healthy profit margins and robust revenue growth while kicking the
dreaded discounting habit. The authors destroy the conventional wisdom
that you have to trade margins for revenues and show you how to fully
exploit the value your company offers customers. This is a proven plan
for increasing sales without sacrificing profits.